What is the secret of our data process?

KLIKER is a market intelligence tool that is providing real-time view of the market on a single screen.

We collect and analyse online offer for a selected product category, and deliver accurate market data about products, pricing, placement, and promotional activities.

But how we do that?

In this blog we will describe you our data process in few steps:

  • RAW DATA
  • ROBOT/BOT
  • DATA WAREHOUSE
  • USER INTERFACE

So, let’s start from the beginning.

What is raw data?

   eKupi digital position

Raw data is unstructured data or information. In our case, it will be one digital position from the online offer of a certain retailer.

Over 2,500,000 such positions are collected and processed multiple times a day and all we can gather in the digital position (URL) becomes our raw data, including product name, price, availability, promotion status etc.

Robot/bot

It’s not a robot like the one in the picture.

It’s a computer program that performs repetitive functions of machine content collection on the Internet. Like in cartoons, there are always good and bad characters. It’s the same with robots in real life.

 ✔️ Good bots collect offers and make shopping easier for us (Google bots, Instagram bots, Facebook bots,…)  and ❌ bad bots collect account numbers, cards, passwords.

💡 Interesting fact: 42% of total Internet traffic were (to)bots! (Statista, 2021). 

We use bots to collect the data, so there is no need for users to manually import or add their own or competitors’ URLs or any other data.

Data warehouse

It’s one of the business intelligence methods by which a large amount of data is analysed and processed to support decision-making and management in the enterprise. In this step product matching and structuring happens.

Product matching - the process of matching identical products from various sources through deep learning technologies.

💡 Structuring is done 99% by bots and 1% by our data quality team. 

User interface

At this point, our data is sorted, structured and ready for interpretation. Here comes the core value of KLIKER – accurate business data represented through relevant business KPIs, ready to use in the decision-making process.

KPIs (KPI - key performance indicator) appear on the dashboard of our user interface in the form of graphs, numbers, and percentages. By reading graphs from the dashboard our users make everyday business decisions based on real-time data.

Explained with the story

As the picture shows us, even a bunch of perfectly presented Lego dice are more interesting if they are built into a house, with added details and characters.

If we use this metaphor in business, even our super-optimized dashboard can be further upgraded with a context and detailed analysis of KLIKER market data.

How do we do that?

1. By creating useful and specific content for users:

2. By providing real market situation analyses during demo training for new potential customers 

3. By creating custom market analysis for existing users in our regular user training sessions

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If you would like to know more about KLIKER market, about our data process, you can contact us anytime.