Internal Reporting - How to do it Faster and Easier

Internal reporting is a necessary, but time-consuming and not-very-interesting part of every job.

When it comes to Internal reporting that includes your competitive landscape, we talk about internal reports in the sense of complex Excel sheets that Product Managers, Category Managers, Brand Managers, and Sales Managers send to their Management regularly. 


Creating Internal reports is no fun, but...

We have been there, and we know that internal reporting is every of below words:

  • Mandatory
  • Perpetual
  • More and more complex
  • More and more different reports
  • Highly important to top management
  • Time-consuming
  • This is not my job…

When it comes to business-critical reporting requirements, then you usually need to report:

  1. Product or category competitiveness vs. your top market competitors
  2. Benchmarking your specs vs. competitors'
  3. Pin2pin your product vs. exact competitors' product
  4. Supply chain analyses of my distribution chain
  5. Digital Shelf Share analyses of key Retailers' offers (Tier 3 – 360 view)
  6. Price erosion for flagship models

After doing all this, you might get a new request: 'Can you do all that, but with historical data with key trends highlighted?'

Who creates internal reports?

It is not unusual to see that a significant number of companies are employing interns (students) to collect market data for business-critical reports – how do you think this is working?

What is the reliability of the data and therefore the analytics that is compiled from these data?

And even if they do it right, by the time they collect and analyze data – a report is obsolete as the market landscape has changed.

OK, you get the picture…. this is not sustainable. 

KLIKER Advanced Reporting option

KLIKER Advanced Reporting Option gives you access to the platform that can compile any custom report on demand from KLIKER database that has been collecting market data for 6 years, 5 times a day, every day.

  • Define your KPIs, define a period, and share with us an email list of recipients and timing for report send out: daily, weekly, monthly.
  • If data visualization is needed, we can provide custom charts through BI module. 
  • If you already use BI internally and it just needs to be fed with accurate data - we'll provide API connection to the KLIKER database.

Internal Reports? I do not do them anymore, I outsourced them to KLIKER and now I am doing something else…

Internal reporting is just one of our options, so if you are interested in the wider picture:


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