Beat the Competition this Black Friday with the Crashed Promotion Feature
Black Friday is a massive opportunity – but it’s also a high-stakes competition. As retailers compete on prices, deals, and customer experience, standing out is essential.
So how can you ensure your Black Friday promotions grab attention and win sales?
Explore ways to boost your sales during Black Friday period
- Product Spotlight: Start by choosing the right product to feature. A top-seller can drive quick wins with high demand, while highlighting a slower-moving item helps clear stock and draw new attention. Whether you go for a popular choice or a hidden gem, ensure your approach has a solid strategy behind it to maximize impact.
- Discounts: You can discount the whole category, a few products, one product - it doesn’t matter. The customers are counting on it. They will check offline and online whether you have a promotion or not - you might as well offer something worthwhile. Avoid misleading promotions like “UP TO 30% off” if only one or two items reach that level, as this can disappoint customers and harm the promotion's success.
- Upsell & Cross-Sell: Black Friday is ideal for upselling and cross-selling! Pair best-sellers with complementary products or offer a small discount on a second item bought at the same time. This is not the moment to improvise—plan specific products for these bundles, and work with sales teams or web developers to implement the offers seamlessly and on time.
Now that we listed a few tips & tricks – how does KLIKER jump in here? Don’t worry, our tool simplifies whole Black Friday preparation for you, and here’s the the most useful feature for you in this period:
Crashed Promotions Feature
It’s a cutting-edge feature that empowers your business to stay competitive by tracking your promotional products and comparing their prices with similar offers from other retailers. Instead of blindly competing, you get clear insights into where your products stand, enabling you to optimize prices, appeal to budget-savvy shoppers, and make data-driven decisions.
Imagine this: you set a price on a top-selling product only to find out that a competitor has it listed for less. With Crashed Promotions Feature, you no longer need to guess if you’re competitive – you’ll know.
How can your business benefit from Crashed Promotions Feature during Black Friday?
Black Friday shoppers are more discerning than ever, with many comparing prices across multiple sites and retailers before making a purchase, which takes up your time and nerves, let’s be honest.
With KLIKER, you’ll have it all on one screen - in real time
- Real-Time Price Comparison: Crashed Promotions checks your prices against competitors' Black Friday deals, flagging lower prices and allowing same-day adjustments to stay competitive.
- Maximized Profit Margins: Instead of broad cuts, Crashed Promotion Feature lets you discount only where needed, protecting profits while offering strong deals.
- Enhanced Customer Trust: Consistently competitive pricing builds loyalty, encouraging customers to return for more than just Black Friday.
Here’s how to make the most of Crashed Promotion Feature in KLIKER market:
- Curate Your List of Tracked Items: In “My Market,” pin the top-selling products or those in high demand for Black Friday. This list will show where you need to focus pricing efforts to remain competitive.
- Stay Alert for Price Undercuts: Not every competitor will maintain low prices throughout Black Friday. By continuously monitoring your pinned items, you can adjust only when necessary, capturing sales without having to constantly reprice.
It’s not too late, even if some businesses have already kicked off Black Friday—book a demo call and discover more!