Check your Hero products on Display Share Charts
Every brand has its HERO PRODUCTS - bestselling products, high-value products, flagships... When managers analyze their product portfolio, they focus on Hero products first. From now on, the KLIKER market will help you to monitor those products.
In today's world of online retail, which is growing by day, the most important thing is to be competitive. Therefore, we have introduced a new component in KLIKER market with which you will be able to see your main products' competitiveness on the market in a simple and fast way.
So, what exactly are "Hero Products"?
These are the products that occupy a special place in the product catalog of each merchant because they appear right at the beginning of the catalog of the merchant category. Preferably these top positions should show the newest products, bestselling products, high-value products, flagships, or products on promotion.
Open Dashboard > Monthly Display Share chart
With this latest update, you can now easily see brand display share for top products directly from the "Monthly display share" graph on your dashboard. Accessing this valuable information is easy - all you have to do is click the "All Products" button and you'll instantly get access to in-depth analysis for both the Top 20 and Top 50 products i.e. the first 20 or 50 models, and will be able to easily track the performance of the priduct catalog.
Top 20 and Top 50 Products
You can now explore analytics for both Top 20 and Top 50 products—the top 20 or 50 models at the beginning of the product catalog of the merchant category page. This means that you can easily monitor the appearance of your most important products.
With this analytics, you will see which products in which categories each retailer is prioritizing.
In the given example below, it is evident that the most displayable brand currently holds 50 % of the first 20 displayed products in the Notebook catalog on the e-commerce website in Croatia.
This graph will help you understand the representation of a certain brand in the top 20 or top 50 products in the catalog of the selected retailer.
These is just one interesting possibility that KLIKER offers for your competition monitoring and if you are interested in the wider picture:
Read more:
- New price plan: KLIKER Spreadsheet
- New graph: Yearly display share
- Importance of Market Data during the Business Planning Process
- Introducing Marketplace product tracking