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Product 01 · product, price, placement, promotion

KLIKER 4P

Prices, promotions, availability and assortment from the online retailers that matter in your market — collected through the day, matched to your products and ready to benchmark.

What this product contains

KLIKER 4P is the backbone dataset behind competitor monitoring, price benchmarking and promotion tracking. For each monitored product at each monitored retailer it captures the listed price, the promotional price and mechanic, availability, and whether the product is listed at all — then keeps the history so you can see how it moved.

  • Refresh: continuously refreshed throughout the day across licensed markets and categories.
  • Scope: drawn from 5000+ monitored retailers across EMEA and 50+ product categories — narrowed to the markets and categories in your subscription.
  • Delivery: dashboard, benchmarking, scheduled reports, live Excel, API, MCP.

Data points

What is captured per product, per retailer

Price

Regular & promotional price

The price a customer actually sees, separated from the promotional mechanic, with full price history behind it.

Price positioning that reflects reality
Promotion

Promotion status

Whether a promotion is running, what type it is, how deep it goes and how long it has been live.

Promotional pressure you can quantify
Stock

Availability

In stock, out of stock, delivery status — and how quickly the retailer replenishes after a stock-out.

Availability issues caught in days
Assortment

Listing & assortment

Which products a retailer actually lists, when a listing appears and when it quietly disappears.

Distribution gaps become visible
Specs

Product attributes

Technical specifications used to match and compare products across retailers and brands.

Like-for-like comparison
History

Time series

The full trajectory of price, promotion and availability, so trends and seasonality are analysable, not remembered.

Trend analysis without a manual archive

What you do with it

The daily jobs this product replaces

  • Price checks — instead of opening retailer sites one by one
  • Competitive price index — instead of a spreadsheet rebuilt every Monday
  • Promotion tracking — instead of leaflets, newsletters and screenshots
  • Stock chasing — instead of calling the account manager
  • Listing verification — instead of discovering a delisting a quarter late

Competitor monitoring Pricing & promotion

KLIKER price change list, detail: each row carries the product, the retailer that moved, the old price, the new price and the difference in euros.
Old price, new price and the difference — with the retailer that moved.

Questions

KLIKER 4P FAQ

How often are prices updated?

Prices are refreshed multiple times throughout the day across licensed markets and categories, not once overnight. How often a specific source is refreshed depends on that source, which is why KLIKER avoids a blanket real-time claim.

Which retailers are covered?

Coverage is licensed per customer across online retail in EMEA. Which retailers are included in your scope — and which can be added as an additional data source — is confirmed during scoping.

Can you add a retailer or a category that is not covered yet?

Additional data sources are an add-on: extra retailers, extra webshops, marketplaces and extra categories can be added to your scope. Feasibility and timing are confirmed per source.

How far back does the price history go?

History is available from the point monitoring started for that source and category, and the look-back window included in your subscription can be extended as an add-on — for example to 24 months or longer.

Does KLIKER reprice my products automatically?

No. KLIKER provides the market picture and the evidence behind it. Pricing decisions stay with your team; there is no automated repricing and no sales forecasting.

Ask for coverage on your categories

Tell us the markets, retailers and categories you care about and we will confirm what is covered today.