Per market
Coverage is configured per country. Which markets are active for your categories is confirmed during scoping.
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- How the data works
Methodology
How the data works.
Market intelligence is only useful if you trust it in a meeting. Here is how KLIKER data is collected, matched, validated and refreshed — and what we deliberately do not claim about it.
The short answer
KLIKER monitors licensed online retail sources, extracts the commercial facts from each product page, matches those listings to a normalised product so that comparisons are like for like, runs validation and history checks before anything becomes a chart, and refreshes the whole picture up to 7 times a day across your licensed markets and categories. Where something cannot be verified, it is marked rather than smoothed over.
Pipeline
From retailer page to comparable market data
Collect
Each licensed source is handled with source-specific extraction, because no two retailers publish the same fields in the same way.
Match
Listings are matched to a normalised product using attributes and specifications, not product titles alone.
Validate
Records carry validation states. Anomalies are checked against the product’s own history before they reach a report.
Store
Every observation is kept with its date, which is what makes price history and change detection possible.
Deliver
Dashboard, benchmarking, scheduled reports, live Excel, API and MCP — all from the same validated dataset.
Data quality
What happens when something looks wrong
Any monitoring platform will occasionally see something odd. What matters is whether it gets caught.
- Validation states — records carry their status, so unverified data does not silently become a number
- History checks — a sudden jump is compared against the product’s own trajectory
- Matching review — questionable matches are reviewed rather than published
- A data-quality team — people, not only rules
- In-app tickets — if you spot something, you raise it where you found it
What KLIKER does not claim
- No forecasting. KLIKER reports the observed market; it does not predict your sales.
- No automated pricing. KLIKER never changes your prices.
Coverage
Scope is licensed, not universal
KLIKER monitors 5000+ retailers across EMEA and 50+ product categories. Nobody monitors “the internet”, though — what matters is the defined set of sources, categories and markets your subscription actually covers.
Per source
Retailers, webshops and marketplaces are added individually. Additional sources are available as an add-on.
Per category
Category coverage varies by market. Extra categories can be added to an existing subscription.
Ask for the current coverage list for your categories and markets rather than relying on a headline number — that is the answer that actually affects your decision.
Questions
Data FAQ
How often is KLIKER data updated?
High-frequency market monitoring, with up to 7 data refreshes per day across licensed markets and categories. The exact frequency varies by source and category, so KLIKER publishes an upper bound rather than making a blanket real-time claim.
How does KLIKER match the same product across retailers?
Through source-specific extraction plus attribute and specification data, so matching does not depend on retailers naming a product the same way. Matches carry validation states, and questionable ones are reviewed rather than published.
How far back does history go?
History exists from the point monitoring began for that source and category. How much of it your subscription includes is part of your scope, and the look-back window can be extended as an add-on.
What accuracy do you guarantee?
KLIKER does not publish a single accuracy percentage, because it would not hold equally across every source, category and market. Instead we describe the process: source-specific extraction, matching, validation states, history checks, a data-quality team and in-app tickets for anything you spot.
Where does the data come from?
From publicly available online retail sources that are licensed into your configuration. KLIKER does not disclose the technical details of its collection infrastructure.
Does KLIKER process personal data from these sources?
The platform is built around commercial product data — prices, promotions, availability, assortment and product content. See the privacy notice for how personal data relating to your own users is handled.
Ask the hard questions on the call
Coverage, matching and refresh for your specific categories — better answered live than in a brochure.