Price changes
Every monitored price move, per product per retailer, with the previous value and the full history behind it.
No more “when did they drop it?”- Home
- Competitor monitoring
Solution
Know what the competition did before the meeting does.
Price moves, new launches, availability shifts and promotional campaigns — tracked continuously across the retailers you care about, instead of checked manually when someone remembers.
What competitor monitoring covers
Competitor monitoring — including competitor price monitoring — is the automated tracking of what named competitors do in the market you both sell in. KLIKER continuously tracks changes at competitors and retailers in your licensed scope: new products, price changes, availability changes and promotional activity. Each change is recorded with its date, so you can see not only what the market looks like today but how it got there — and you can benchmark your own position against it in one click.
New products
Products appearing on the monitored market for the first time — theirs and yours.
Launches noticed in daysAvailability changes
Stock-outs and returns to stock, including how quickly a competitor replenishes.
Supply weakness you can act onPromotional campaigns
Which promotions started, where, with what mechanic and how deep.
Campaign response, not campaign archaeologySet an alert and be told when a competitor undercuts you, rather than finding out at the weekly review.
Why automated beats manual
Manual checking has a coverage problem
A person can check ten products at three retailers on a good day. The market has thousands, and it changes on days when nobody checks.
- Complete scope — every monitored product, every monitored retailer
- Consistent cadence — refreshed through the day, including the weeks everyone is busy
- Recorded history — the change is captured even if nobody looked that day
- Comparable data — matched products, not eyeballed matches
How a KPI becomes a decision
Question → insight → action
Undercut detection
Question
Who is currently priced below us, and on what?
Insight
Matched-product comparison across the competitive set, with the gap size and whether a promotion is behind it.
Possible action
Decide per SKU whether to respond, hold, or escalate to the supplier — with the gap and its cause visible.
Competitor pricing pattern
Question
Is this competitor a habitual discounter or is this move unusual?
Insight
Price history per competitor product, showing frequency, depth and timing of past moves.
Possible action
Ignore the noise and respond only to genuine repositioning, instead of chasing every temporary discount.
Competitor launches
Question
What did competitors put on the market since our last review?
Insight
New products detected on the monitored market, with entry price, retailer and specification.
Possible action
Bring the launch into range planning while there is still time to react to it.
Questions
Competitor monitoring FAQ
How often is competitor data refreshed?
Continuously refreshed throughout the day across licensed markets and categories, rather than a single overnight snapshot. Frequency varies by source, so KLIKER avoids a blanket real-time claim.
Can I define my own competitive set?
Yes. You choose which brands, products and retailers form the competitive set, and benchmarking is run against that set rather than against a generic market average.
Can I get alerted about a specific competitor?
Yes — through targets and notifications inside the platform, with e-mail delivery so the alert reaches the person responsible.
Does KLIKER monitor marketplaces as well as retailer webshops?
Additional data sources — extra retailers, webshops and marketplaces — can be added to your scope as an add-on. What is available for your categories is confirmed during scoping.
Put your competitive set on the screen
Name three competitors and a category. We will show what changed there this month.
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