Category price position
One comparable index per category, tracked over time, so competitiveness is a managed number rather than a feeling.
Price leaks found before margin does- Home
- For retailers
For retailers
Know where you stand in the market.
KLIKER gives pricing and category teams a continuously refreshed view of competitor prices, promotions, assortment and availability — without manually checking competitor websites.
What retailers use KLIKER for
- Competitive price position — where you are above or below the competing market, by category and product.
- Assortment gaps — what competitors list that you do not, and which price points your range misses.
- Competitor promotions — which mechanics competitors run, how deep, how often and for how long.
- Category movements — competitor launches, delistings and stock behaviour as they happen.
- Negotiation intelligence — a dated market record to bring into the supplier conversation.
Decisions
The questions retail teams answer with KLIKER
- Where are we more expensive than the market?
- Which competitors changed price, and by how much?
- Which important products do competitors carry that we don’t?
- Which competitor is promoting most aggressively right now?
- Where are competitors out of stock?
- Which new products appeared in the category?
- How has our price position changed over time?
- What changed since our last report?
Price with the market open on the second screen. Competitiveness shows where you win and lose → investment in best price shows what it costs → Market Changes shows competitor moves as they land → matched products keep every comparison honest, SKU to SKU.
Competitiveness Indexinvestment in best priceprice change feed
assortment gapscrashed promotionprice historypricing API
Assortment gaps
Products and price points competitors carry and you do not — by category, brand and specification.
Range decisions backed by the marketPromotion benchmarking
Competitor promotional calendars observed rather than guessed, including depth and duration.
Better-timed, better-sized promotionsAvailability advantage
Where competitors are out of stock — and where you are, when they are not.
Availability turned into an advantage
Built for the category manager’s week
- Monday — the competitiveness report is already in the inbox
- Any day — a competitor moves and the alert reaches the owner
- Range review — the gap analysis comes from data, not from a supplier deck
- Promo planning — last year’s market activity is on record
Questions
For retailers FAQ
Can we compare across brands, not just identical SKUs?
Yes. Benchmarking supports comparison by technical specification, so a model from one brand can be compared with the equivalent model from another instead of only matching identical product codes.
How do we handle competitors who change prices often?
Price history is kept for every monitored product, so frequent movers are visible as a pattern rather than as whichever price happened to be showing when someone checked.
Does KLIKER reprice automatically?
No. KLIKER provides the market picture; repricing decisions and systems stay yours.
Can category managers get their own view?
Yes — filtering, saved views, pinned products and custom KPIs let each category manager work in their own scope, and reports can be scheduled per category.