New products
Everything that appeared on the monitored market for the first time, by brand, category and retailer.
Competitor launches spotted early- Home
- Assortment & market changes
Solution
What changed since you last looked?
New products, price moves, stock shifts, promotional activity and replenishment behaviour — the market’s diff, ready every day, instead of a memory of what things looked like last month.
Market changes, defined
Market Changes is the module that answers a single question: what is different now compared with before? It tracks new products entering the monitored market, price changes, stock changes, promotional activity and how quickly retailers replenish — so assortment drift, competitor launches and quiet delistings surface as events rather than as surprises.
Price changes
Every monitored price move, with the previous value and the size of the change.
Price dynamics, not price snapshotsStock changes
Products going out of stock and coming back, per retailer.
Availability problems with a timelinePromotion activity
Promotions starting and ending across the monitored market.
Campaign calendar, observed not assumedReplenishment speed
How long a retailer takes to get a product back in stock after it runs out.
Which partners actually executeDelistings
Products that stopped appearing — yours and the competition’s.
Range erosion caught in time
Assortment analytics
Range width, coverage and gaps
Beyond the change feed, the same data answers the structural questions about your range.
- Coverage — how much of your range each retailer actually carries
- Range width — yours against the competitive set, by category
- Gaps — price points and specifications where you are absent
- Overlap — where your own products compete with each other
Questions
Assortment FAQ
How quickly does a new competitor product show up?
Monitored sources are refreshed multiple times throughout the day, so a new listing appears in the next update after it goes live on the retailer site.
Can I see changes only for my own brands?
Yes. Changes can be filtered by brand, category, retailer, product or period, and you can pin the specific products you want to watch.
What is replenishment speed?
It is how long a product stays out of stock at a retailer before becoming available again. Tracked across products and retailers it is a practical measure of how well a partner manages your range.
Can market changes be delivered as a report?
Yes — a “what changed this week” report is one of the most commonly scheduled outputs, and it can also be delivered as a live Excel workbook.