Promotion type
Percentage discount, fixed reduction, multi-buy, bundle — the structure of the offer, not just the price.
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- Promotion monitoring
Solution
Plan a promotion a competitor can’t immediately crash.
Promotional calendars are usually built from last year’s plan and this week’s guesswork. KLIKER replaces the guesswork with what the market actually ran, when, how deep and for how long.
What promotion monitoring covers
Promotion monitoring is the automated tracking of promotional activity published on retailer pages: which products are on promotion, what type of mechanic is used, how deep the discount is, and how long it runs. Because the promotional price is captured separately from the regular price, a temporary discount is never mistaken for a permanent repositioning.
Tracked over time it produces something a promotional calendar cannot: an observed record of how each competitor actually behaves — when they promote, how aggressively, and how they respond to yours.
What is tracked
Promotional signals
Discount depth
How far below the regular price the promotion goes, per product and retailer.
Aggression, quantifiedPromo cycles
How long promotions run and how frequently they repeat.
Predict the next windowPromotion share
What proportion of a category or a brand’s range is on promotion at any time.
Category pressure at a glanceCrashed promotions
Where a competitor’s promotion landed on top of yours, and when it started.
Know who crashed whatPost-campaign record
What actually ran across the market during your campaign window.
Reviews without the archaeologyHow a KPI becomes a decision
Question → insight → action
Promotional pressure
Question
Is a competitor increasing promotional pressure in our category?
Insight
Promotion share and average depth over time, per competitor and category.
Possible action
Re-size the next campaign, or decide deliberately not to match — with the trend rather than one alarming screenshot.
Campaign timing
Question
When is the window least likely to be crashed?
Insight
Historical promo cycles per competitor and retailer, showing recurring timing patterns.
Possible action
Shift the campaign by a week, or prepare a response in advance for the window you cannot avoid.
KLIKER reports what was observed on the market. It does not forecast competitor behaviour — the pattern is evidence for your judgement, not a prediction.
Questions
Promotion monitoring FAQ
Can KLIKER monitor retailer promotions?
Yes. Promotions published on monitored retailer pages are tracked with their mechanic, depth and duration, separately from the regular price, and recorded with dates so the promotional history is available afterwards.
Do you capture the promotion type or just the discounted price?
Both. The promotional price is captured alongside the mechanic that produced it, because a 20% discount and a multi-buy are not the same competitive move even when the shelf price ends up similar.
Can we see what ran during last year’s campaign?
Yes, within your licensed history window. Extended history is available as an add-on, from the point monitoring began for that source.
Can we be alerted about new competitor promotions?
Yes. A new promotion on a monitored competitor can be surfaced as an alert, so the category or regional manager sees it without waiting for the weekly review.
See last quarter’s promotional activity in your category
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