Retailer coverage
How much of your agreed range is actually live at each retailer, and what never appeared.
Missing listings, with dates- Home
- Digital shelf analytics
Solution
Measure the shelf you don’t own.
In a store you can walk the aisle. Online, the shelf is thousands of pages that change daily, and nobody sends you a planogram. Digital shelf analytics is how that becomes measurable.
What is digital shelf analytics?
Digital shelf analytics is the measurement of how a portfolio is present and represented across online retailer pages — the category listings, search results and product detail pages where customers discover and compare products. It answers four things at once: are we listed, are we buyable, are we priced where we intended, and is the page good enough to convert?
Unlike a periodic audit, it works from a continuously refreshed record, so a listing that quietly disappears surfaces as an event rather than at the next quarterly review.
The metric
What is Digital Shelf Share?
Digital Shelf Share is the proportion of the monitored digital shelf that a brand occupies, relative to the total set of comparable products in that category, retailer or market. Where classic market share tells you what sold, Digital Shelf Share tells you what was available to be sold — how much of the visible online shelf was yours in the first place.
In practice, how strongly a brand is represented is assessed across several dimensions rather than compressed into one number:
assortment presenceretailer coverage
search visibilityproduct content quality
promotional visibilitybanner visibility
Which of these apply to your scope depends on the data you license and on what each retail source supports.
- By retailer — which partners give your portfolio room, and which don’t
- By category — where your presence is thin against the competitive set
- Over time — a share drop is traceable to the week and the retailer it happened at
- Down to the SKU — from a share number to the specific products behind it
How this data reaches you
- KLIKER does not ship a separate self-service digital shelf dashboard.
- Digital shelf and content data is delivered through the API, custom BI dashboards (for example Power BI), and reporting built around your requirements.
- Pricing, promotion, assortment and availability data is available in the KLIKER SaaS Dashboard.
- Recurring output arrives as scheduled or custom reports and Live Excel Reports.
The delivery method for your scope is agreed during scoping.
Dimensions
What digital shelf analytics measures
Digital Shelf Share
Your portion of the monitored shelf against the comparable competitive set.
Presence as a managed numberDigital positions
The count of live product listings across the monitored market, by brand and category.
Distribution breadth, measuredBuyability
Listed is not the same as buyable. Availability and stock-out duration per retailer.
Unbuyable SKUs surfacedPage quality
Whether the product page carries the content you supplied — benchmarked across retailers.
Conversion barriers identifiedSearch & banner visibility
Whether products actually surface in retailer search results and campaign placements.
Being listed is not being seenQuestions
Digital shelf FAQ
What is the digital shelf?
The collection of online retailer pages where customers discover, compare and buy products — category listings, search results and product detail pages. It is the online equivalent of physical shelf space, except it changes daily rather than at planogram reset.
What is Digital Shelf Share?
The share of the monitored shelf your products occupy against every comparable product in that category, retailer or market. It is the metric this page is built on: market share is the result, Digital Shelf Share is the opportunity that produced it. The formal definition is in the glossary.
How is digital shelf analytics different from web analytics?
Web analytics measures behaviour on sites you own. Digital shelf analytics measures your presence and representation on sites you do not own — retailer pages, where most of the buying decision happens and where you have no direct visibility.
Can KLIKER monitor retailer assortment?
Yes. Which products a retailer lists, when a listing appears and when it disappears are tracked across the monitored market — for your portfolio and for competitors. See assortment & market changes.
Can KLIKER track product availability?
Yes — in stock, out of stock and delivery status per retailer, plus replenishment speed after a stock-out, tracked over time.
Which products does this need?
Listing, availability and price come from KLIKER 4P; page content, search and banner signals come from KLIKER Digital Content. Teams that want the full picture license both.
Measure your shelf at one retailer
Pick the retailer you argue with most. We will show what the shelf looks like there today.
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