Regular price
The standing shelf price as published, separated from any promotional mechanic on top of it.
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- Price monitoring
Solution
Price monitoring that doesn’t stop at price.
Knowing a competitor’s price is the start of the question, not the answer. KLIKER monitors the price and the promotion, the stock, the listing and the page behind it — so you know why the number moved.
Stop checking competitor prices manually.
KLIKER continuously monitors competitor prices, promotions, assortment and availability across online retailers — so your team doesn’t have to. No tab-by-tab checking, no spreadsheet of screenshots, no gaps on the days nobody had time.
What is e-commerce price monitoring?
E-commerce price monitoring is the continuous, automated collection of the prices published on online retailer pages, matched to specific products so that prices can be compared across retailers and tracked over time. It replaces manual checking — opening retailer sites and copying prices into a spreadsheet — with a consistent, continuously refreshed record that covers the whole monitored market rather than whichever products someone had time to look at.
Done properly it captures more than a number: the regular price, the promotional price and its mechanic, whether the product was actually in stock at that price, and whether it was listed at all. A price on an out-of-stock product is not a competitive price.
The stack
Where price monitoring stops, and where KLIKER continues
Price is the entry point most teams search for. It is rarely where the decision gets made.
- Price
- Promotions
- Availability
- Assortment
- Digital shelf
- Content
- Reporting
| The question | Price alone answers | KLIKER answers |
|---|---|---|
| Are we cheaper? | Yes | Yes — and whether the cheaper competitor is even in stock |
| Why did their price drop? | No | Promotion mechanic, depth and duration behind the move |
| Is the drop permanent? | No | Price history shows whether this is a pattern or a one-off |
| Are we even listed there? | No | Listing and assortment coverage per retailer |
| Why are we losing the category? | No | Digital shelf position, content quality and search visibility |
| Can this be my weekly report? | No | Scheduled reports, live Excel workbooks and API delivery |
What is captured
Price data KLIKER collects
Promotional price
The discounted price a customer actually pays, with the type of promotion that produced it.
Best market price
The lowest available price across the monitored market for a matched product.
Price position
Where you sit against market minimum, average and maximum — per product, category and retailer.
Price history
The full trajectory of every monitored price, so patterns and seasonality are analysable.
Price changes
Every move recorded as an event, with the previous value and the size of the change.
Use cases
What teams do with it
Retailers
Hold price competitiveness
Know on how many products you hold a competitive — or the best — price, and what the lowest price is costing you.
Margin protected where it does not buy competitiveness BrandsWatch price erosion
See where your recommended price is eroding across retailers, and how fast.
Erosion caught while it is still reversible PricingBuild a defensible index
One comparable price index per category or retailer, tracked over time for management reporting.
Pricing meetings start from evidence AlertsGet told, not remind yourself
Targets and alerts that fire when a competitor drops below your price on a monitored product.
Reaction time measured in hours, not weeks ComplianceMAP evidence
A dated record of what was actually published, per retailer.
Evidence instead of anecdote ReportingStop rebuilding the file
The weekly pricing report as a scheduled report or a live Excel workbook.
Hours back per weekQuestions
Price monitoring FAQ
What is e-commerce price monitoring?
In practice: every price a retailer publishes is read, tied to a specific product, and kept with its date — so a comparison across retailers is possible at all, and so “when did that change?” has an answer. The one-line definition is in the glossary.
How often are prices collected?
Prices are collected and updated multiple times throughout the day across licensed markets and categories. Frequency varies by source, so KLIKER describes this as continuously refreshed rather than real-time.
How do you know two listings are the same product?
Through product matching: source-specific extraction plus attribute and specification data, rather than product titles alone. Every price comparison on this page depends on that step — the validation and review process behind it is set out in how the data works.
Does KLIKER reprice our products automatically?
No. KLIKER supplies the market evidence; the pricing decision and your pricing systems stay yours. There is no automated repricing and no sales forecasting.
Is KLIKER just a price monitoring tool?
No. Price monitoring is one of six connected intelligence layers. KLIKER also monitors promotions, availability, assortment, digital shelf position and product content, keeps multi-year history, and automates the reporting that follows. Teams that only need a price feed are usually better served by something smaller.
Can we get the price data into our own systems?
Yes — via the API, a live Excel workbook, or scheduled reports. See automated e-commerce reporting.
Check your price position on your own category
Pick one category and a competitive set. We will show where you sit, live on the call.
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